It could be worse. Google (DBA "Charleston Road Registry") had a bid in to purchase .blog and make it only usable for Blogger (= Blogspot) blogs:

> This Google Registry service causes the domain name to be associated with the Blogger service, so that DNS for second-level domains (SLD) within the TLD will automatically resolve to the relevant Google service. [...] Client-initiated updates to the name servers for the domain name will not be accepted and the server will respond with an error type 2304 - “Object status prohibits operation”.

https://gtldresult.icann.org/application-result/applications...