This ties in a lot with what PG says about creating wealth (http://paulgraham.com/wealth.html). It's not about how much money you make, it's about how much "stuff" you can get with it. It's about what your efforts (work) will gain you.
The logical fallacies in that video are breathtaking. This must be how conservative-voting people view the world, and for that at least it is informative.