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I feel the same way. It seems to be compulsory to make you scroll through a huge image for no reason these days, and when you do get to some text you have about one paragraph before you have to scroll to the next huge block, usually with some coloured background.

I don't know what they are thinking...

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They are thinking "most people are too lazy to read, so we need to hold their attention with more images". Unfortunately, they are not thinking to have a button "I want to read, make your images get lost", which would cater for smaller but still considerable part of population.

Maybe it's supposed to be "cool" like buying new jeans that are already ripped. My JCPenney jeans look like Abercrombie&Fitch jeans after a few months all by themselves.

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