You're slightly wrong. The people you want to put pressure on is not Google, Microsoft, and Netflix--it's people like the MPAA and the RIAA, who are the ones obligating that Netflix do this sort of stuff to get access to the content.
While I wait for that to happen or not, I'll continue not using Chrome, IE/Edge, or Netflix -- nor buying music or movies except in a form I can copy and distribute and play on local devices with no network and no proprietary or secret bits. EME existing or not doesn't affect me one bit.