This seems to be a step to far though. The browser should be a standards based 'viewer' that anyone with the will and the time can create. Let's say Netflix implements this DRM. They account for more than a third of internet traffic. If your browser can't support Netflix it's dead in the water.
This is open to so much abuse. The gatekeepers (it seems to be the entertainment companies in this case) get to choose which browsers live and die. As we've seen over the last 20 years competition in the browser space is very important - without Mozilla stepping up and competing with IE I can't imagine the sorry state the internet would be in today.
Edit: Once again, the DMCA rears it's ugly head. Time and again it seems to be the thing that is abused to screw over consumers. Maybe that's what we should actually be fighting against.