* distributed machine learning tasks using their built-in algorithms (although note that some of them, e.g. LDA, just fall over with not-even-that-big datasets)
* as a general fabric for doing parallel processing, like crunching terabytes of JSON logs into Parquet files, doing random transformations of the Common Crawl
As a developer, it's really convenient to spin up ~200 cores on AWS spot instances for ~$2/hr and get fast feedback as I iterate on an idea.
So real world use-cases? Any MR use case should be doable by Spark. There are plenty of companies using Spark to create analytics from streams, some are using it for its ML capabilities (sentiment analysis, recommendation engines, linear models, etc.).
I apologize if my comment isn't as specific as you're looking for, but I know of people who use it for exactly the scenarios I've outlined above. We are probably going to use it as well, but I don't have a use case to share just yet (at least nothing concrete at the moment). Hopefully this gives you some idea of where Spark fits.
Netflix has users (say 100M) who have been liking some movies (say 100k). Say The question is: for every user, find movies he/she would like but have not seen yet.
The dataset in question is large, and you have to answer this question with data regarding every user-movie pair (that would be 1e13 pairs). A problem of this size needs to be distributed across a cluster.
Spark lets you express computations across this cluster, letting you explore the problem. Spark also provides you with a quite rich Machine Learning toolset [1]. Among which is ALS-WR [2], which was developped specifically for a competition organised by Netflix and got great results [3].
[1] http://spark.apache.org/docs/latest/mllib-guide.html [2] http://spark.apache.org/docs/latest/mllib-collaborative-filt... [3] http://www.grappa.univ-lille3.fr/~mary/cours/stats/centrale/...
The code is very straightforward and it is fast.