In practice, Spark seems to perform reasonably well on smaller in-memory datasets and on some larger benchmarks under the control of Databricks. My experience has been pretty rough for legitimately large datasets (can't fit in RAM across a cluster) -- mysterious failures abound (often related to serialization, fat in-memory representations, and the JVM heap).
The project has been slowly moving toward an improved architecture for working with larger datasets (see Tungsten and DataFrames), so hopefully this new release will actually deliver on the promise of Spark's simple API.
So real world use-cases? Any MR use case should be doable by Spark. There are plenty of companies using Spark to create analytics from streams, some are using it for its ML capabilities (sentiment analysis, recommendation engines, linear models, etc.).
I apologize if my comment isn't as specific as you're looking for, but I know of people who use it for exactly the scenarios I've outlined above. We are probably going to use it as well, but I don't have a use case to share just yet (at least nothing concrete at the moment). Hopefully this gives you some idea of where Spark fits.
* distributed machine learning tasks using their built-in algorithms (although note that some of them, e.g. LDA, just fall over with not-even-that-big datasets)
* as a general fabric for doing parallel processing, like crunching terabytes of JSON logs into Parquet files, doing random transformations of the Common Crawl
As a developer, it's really convenient to spin up ~200 cores on AWS spot instances for ~$2/hr and get fast feedback as I iterate on an idea.
The code is very straightforward and it is fast.
Netflix has users (say 100M) who have been liking some movies (say 100k). Say The question is: for every user, find movies he/she would like but have not seen yet.
The dataset in question is large, and you have to answer this question with data regarding every user-movie pair (that would be 1e13 pairs). A problem of this size needs to be distributed across a cluster.
Spark lets you express computations across this cluster, letting you explore the problem. Spark also provides you with a quite rich Machine Learning toolset [1]. Among which is ALS-WR [2], which was developped specifically for a competition organised by Netflix and got great results [3].
[1] http://spark.apache.org/docs/latest/mllib-guide.html [2] http://spark.apache.org/docs/latest/mllib-collaborative-filt... [3] http://www.grappa.univ-lille3.fr/~mary/cours/stats/centrale/...
I had hundreds of gigabytes of JSON logs with many variations in the schema and a lot of noise that had to be cleaned. There were also some joins and filtering that had to be done between each datapoint and an external dataset.
The data does not fit in memory, so you would need to write some special-purpose code to parse this data, clean it, do the join, without making your app crash.
Spark makes this straightforward (especially with its DataFrame API): you just point to the folder where your files are (or an AWS/HDFS/... URI) and write a couple of lines to define the chain of operations you want to do and save the result in a file or just display it. Spark will then run these operations in parallel by splitting the data, processing it and then joining it back (simplifying).