And yet apparently the most popular comment on their effort is that you don't want to spare the all-of-2 seconds it takes to click your mouse to close a pop-up? On a site that isn't plastered with ads, btw, and is generally very accessible?
I don't mean to take out my frustration on you, and I get where you're coming from, but maybe we as consumers should stop feeling so entitled, maybe that's the pattern that has to end here.