They actually specify that this is a PIC12C5xx in the datasheet. Still, a fun part. :)
Their ELM327 OBD chip is also a PIC: https://en.wikipedia.org/wiki/ELM327
http://hackaday.com/2011/01/18/mcp2200-usb-to-serial-chip-ha...
One of the code samples they have on the site is a USB-serial converter, so it is likely to be running that firmware too.