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Does anyone remember what that was like when the .NET framework first came out? It's literally just a TLD..

To this day I wonder why they chose .NET I can only think of Passport.NET which is likely pointless by now.

It was all about showing how network enabled and service oriented your were.

Back in those days people were still pushing XML web services, SOAP and UDDI like it was the goodest thing possible.

.NET was about showing how everything .net was all those things, kinda.

Basically marketing meets tech hype 101.

I'm pretty sure that at that time Google removed "#" characters from search queries, so a search for "C#" was just as fruitless...