Google further personalizes search, now with stars

"Stars in search replace SearchWiki."

SearchWiki ended up being a flop. I'm not sure Stars will be any different. Personally, I rarely have a desire to interact with the results of a search.

We've long believed that personalization makes search more relevant and fun.

I can't say I've ever wanted search to be fun. It's a utility - I just need it to work.

This isn't exciting on it's own, but if it could opt in to buzz in the future that would be great. I'd love to follow someone and have their stars bias my search experience.