I think the term AI has been reduced to "anything you can make a computer do, without writing the explicit instructions for it". So what would have been described as a Bayesian process (or Bayesian algorithm) ten years ago, is now called AI. Every tool produced with some genetic programming can now be classified as AI, even if the resulting program is completely static after deployment.
It's just hype. Just like every dynamic javascript component got rebranded as Ajax ten years ago.