Part of the trouble is also that the decision makers in charge of adding staff and directing the digital version(s) of the Daily Collegian are not well versed in the technology themselves. They probably just copied and pasted the job post from last time and added in whatever new they needed, without knowing that these can be extremely diverse skillsets. "Let's make an iPhone app! Add it to the job description!" A lot of people think if you're "good with computers," you can do it all.