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Are you under the impression that you look sophisticated and cultured when you pretend to not know who he is?

No, he's making fun of Kanye's response to Colbert's attempt to have his Christmas album beat Kanye's music on iTunes.

http://www.rollingstone.com/blogs/smokingsection/2008/12/ste...

Sometimes I do this when I tell people that I don't watch TV. I really don't watch much TV, but I rarely say so without feeling a little smug, and thus a little asinine.

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