Hacker News Reader

I find this true of most company taglines. "We have the highest rated customer service" = We have shitty customer service.

I think the people who write this stuff are usually presented with "Here's the bad parts of our reputation. Make sure your blurb fixes that"

Probably something like, "we took a survey. Here's what our customers / prospects said is important to them."

If a company has poor customer service, byzantine purchase process, etc., that stuff will crop up.

Then again, so will all the standard things -- trust, etc.