It turns out when you let people pseudonymously vote for things you get research vessels named Boaty McBoatface and similar (which I think would be awesome BTW http://mobile.nytimes.com/2016/03/22/world/europe/boaty-mcbo... )
I admit to being flummoxed by the combination of trollish and serious elements--it basically does a denial of service on my brain; if it were stage hypnosis I'd be squawking like a chicken. But I'm starting to think one could have taken all the jokes out of this and much the same thing would still have happened. If that's so, then the troll aspect is a red herring.
For very good reason: Trolls often pretend to be serious, but serious people pretending to be trolls is incredibly rare.