What could possible be more sensitive than DNA records? You have to assume most of these places will suffer a data-breach sooner or later. In light of the fact that you can fabricate[1] DNA evidence I think it's a bad idea if any kind of company can request data from the general public in exchange for a kit that isn't even FDA approved. If you look behind the scenes and consider where the real money in this business is the data and not just the sale of the kit.

[0] http://www.forensicmag.com/news/2015/02/dna-evidence-can-be-...