In the image captioned "The trajectory of a Falcon 9 booster from launch to landing," the caption directs the reader: "Click to vonbraunenate."
I googled "vonbraunenate," and there were only a handful of results aside from this particular article.
So then I googled "von braun," and of course, the first result that came up was the Wikipedia entry for Wernher von Braun.
So what's the connection?
Von Braun was an aerospace engineer who "developed the rockets that launched United States first space satellite and first series of manned lunar missions."