Flightcaster (YC S09) and the Future of Asymmetric Intelligence as a Product
redmonk.com
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But yes, I agree. SeatGeek fits the model perfectly, in terms of applying analytics to publicly available data in search of non-obvious or otherwise difficult to intuit insights. Good mention.
It's not just that they have some data. It's that they have:
- strong completeness of data
- often they have data you cannot get elsewhere (bond trading data)
- there's a built-in messaging system that traders often think they need
- it is itself a development platform
I've been in the position of being a trader and considering data to purchase. Everything seems too expensive very quickly.
My trading desk had ONE terminal in the corner. And that's at $1500/year.
And that's for something as essential as a Bloomberg.
Do you see what I mean?
My hope and expectation, obviously, is that that will change.
I think Bloomberg is both an excellent and a poor example. On the one hand, @joshu is exactly right that it can be a difficult sell. On the other, they've clearly built a very sizable business complementing data with the additional pieces described.
More to the point, Bloomberg is - in my opinion - selling data with a.) very little value add and b.) a perceived transience in value. Not that this is necessarily bad, particularly when you're selling to a volume audience, but it is different from retailing specialized, derived datasets.
But we shall see.