Is it impossible to deliver ads natively ie serve ads directly from the publisher's platform instead of 3rd party?
How do you skirts ad blocking applications without triggering an inconvenience on your readers?
How do you skirts ad blocking applications without triggering an inconvenience on your readers?
It's possible for a website owner to directly publish ads, and those ads would be harder to block (but still trivial). Site owners trade screen real estate in exchange for ad revenue, just like billboards of old. This used to be the model in the early 2000s and I actually OK with it... though it probably wasn't the best model, a bit like running a diner on revenue from ads in the menu.
The problem is centralized publishers. They offer higher revenue through highly targeting ads from thousands of advertisers. It's a race to the bottom where all websites are incentivized to use publishers and consumers are forced to use ad blocking tools against the publishers (hurting content creators)... undermining the long-term sustainability of the internet as a content publishing medium.
As with many things, both consumers and producers are acting justifiably. It's the man in the middle that needs to go. He's just skimming a short-term profit and hurting both sides in the long-run.
Compare [0] (with DOM-based blocking) to [1] (without).
[0]: http://i.imgur.com/5hlPhqx.jpg [1]: http://i.imgur.com/TrxMlkz.jpg
About the only time I ever actually notice advertising is when some site sets up an aggressive anti-adblock or airs 2 minutes of dead air where an ad spot would have gone.
Indeed! I got this experience every time I used Chrome (rather than Firefox) on Android. The web has become quite horrible. I am now back on iOS and the author of uBlock has made a great blocker for Safari on iOS: