Changing a headline improved conversion by 90%

Maybe it was because the winning one was better describing what the company does? I personally would not understand what the company does from the other headlines. Anyway it was a wise choice to leave out guesswork and use a/b testing.

Someone is supposedly making new accounts for commenting on this story! HN needs a better fraud detection system, no?

With picking a winner I think it is just important to review what didn't work. In this case the other headlines were more generic and found on many web sites that do online advertising. However, not all allow you to develop your own web page. There probably are many other variables but regardless. Very nice test. Glad it was conclusive.

let me guess, we are going to see a lot of people using this title right above their "See Plans and Pricing" button.

Anyway, good job, A/B rocks, lot of people are leaving on the table a lot of conversions cause they are too lazy to test and track stuff.

awesome!

@oscardelben -- exactly.

Great story!