Imagine a new startup launches today offering ridesharing in NYC. Drivers - who already have Lyft running - add the app to their roster. After some advertising spend, so do users. What is Uber's strategy to stop them? Spend more money, usually - more advertising! More drivers! Is that sustainable?
What is Uber's moat?
Engineering for an app like this is non-trivial but hardly insurmountable.
The one advantage they do have is network effect, the more drivers and users they have the quicker it is to get a ride and more lucrative for drivers. That does matter, the question is how much.
Someone like Hertz or a General Motors already have fleets and know how to manage them. All they have to do is engineer an app.
What is easier? A nationwide vehicle fleet or an app that connects drivers to riders.
Maybe the party with biggest publicity budget wins, or maybe it's the one with lower overhead (in things like publicity), or maybe it's the one that pays better the drivers...
Or maybe there comes a company with a really open network, and destroys the entire market in exchange for a couple million (what is a good thing, by the way).
Their profitability in America, means they are in no
threat of "dying".
Ha.http://www.businessinsider.com/uber-says-its-profitable-in-t...
Citing previously undisclosed financial documents,
Bloomberg pegs Uber’s February US profit per ride at
$0.19 (not including “interest, taxes, and equity-based
compensation for employees").
Nineteen cents per ride. Before tax!Does that $0.19 come from (total margins from US rides - total US operating expenses) / (total number of US rides), or is it (total user payment - total driver costs) / (total number of US rides). The former means that they're actually bringing in about 10m in total net profit per month, which isn't terrible. The latter means they're probably not doing so well.