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Yep - good point.

I think in a roundabout way what I want to say is that I wonder if you should give your company blog (to market your product) a more personal feel would this generate more custom ?

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I think that it would probably be pretty transparent to the reader that's what you are trying to do.

If you're trying to do marketing, "a more personal feel" can quickly cross over into a faux-folksy style that comes across as really insincere.

What about if what you were providing was great, unique content that wasn't all about making a sale but actually giving something of purpose in a non-corporate, more personal manner ?

That gets back to the question I was asking before: would your readers be interested in the content, even if they were not at all interested in your product? If so, it's a personal blog. If not, it's a marketing blog.

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