That's called a recommendation, not a lock-in.
The author also argued that Apple's lock-in like iMessage isn't really working. Thus, this is how Android gets to 100%.
The author also argued that Apple's lock-in like iMessage isn't really working. Thus, this is how Android gets to 100%.
To put it another way, if everyone you know is using ACME OS, then it is highly likely you will start off by using ACME OS.