http://www.adapteva.com/andreas-blog/a-lean-fabless-semicond...
Adapteva is pretty clever. Yet, they don't tell us whether they reached $2 million at the 16-core model with 64 costing much more or if that was both. The write-up also says they used third party I.P.. It implies they outsourced as much stuff as possible. You can bet it was mostly standard cell rather than custom in those. They used the shuttle runs I often advocate which are available on their chosen nodes. Biggest part, they recovered this by selling to niche markets that didn't care much about price. Try that in mass market outside being Apple you will fail.
All quite different than doing a whole SOC by yourself on 28nm. They even admitted complex SOC's can cost big money:
"Complicated SOCs are indeed very expensive to develop and there are few if any examples of complete products that have cost less than $10M from start to finish. "
So, now we've shifted from $2mil to $10mil that quickly. Gotta wonder what in-house development of full SOC a la Snapdragon with bells and whistles at 28nm costs with only packaging or PCB's outsourced. Is it maybe $10-30 million? ;)