I'm still not convinced of "Google Infrastructure for Everyone Else". Google built Google's infrastructure because that is what Google needed. Your CRUD app probably doesn't need that.
We do assume that you have your house in order configuration management wise. That's something you may not already have yet at the smaller scales, in which case you may encounter friction as we're not going to add features just to allow you to ignore the need for good configuration management.
But hey, maybe not everybody needs this; there are a huge number of people who do though and they benefit immensely.