Ostensibly because they're arguing about the weight and intent of the word, "designed". People saying guns are "designed to kill" are attempting to elicit an emotional response that mirrors their own in a fallacious appeal to emotion. No matter their design, guns have use beyond killing humans, and even beyond hunting.
Take a knife, for example - designed to kill. Small knives, big knives, single-purpose knives, ceramic knives, and even customizable knives. Cutting living things kills them, so knives are "designed to kill". While not as destructive as guns, they account for a non-negligible ~12% of the annual murder toll. Knives even cause way more serious non-fatal injuries per year than guns, but you don't hear anyone bleating "DESIGNED TO KILL" about them because they're mostly not scary.
I like guns, and most of mine _are_ actually designed to kill living beings: animals I am legally authorized to shoot. For 51 weeks of the year I shoot what averages out to 2-3 rounds per day per gun at paper. I do it with my family, my friends, and when I need to settle my nerves and meditate after a rough day. One week a year, I shoot the given gun once, maybe twice. I would argue that while their design certainly involves killing, their purpose to me is practicing fine motor skills and concentration, with an ancillary effect of giving me the excuse to go hiking for a week and put meat on the table for a large portion of the year.
As far as smart guns go, it doesn't matter what the use of the gun is. It's an ineffectual feel-good measure that will primarily affect law-abiding citizens. Hell, that's why gun control is such an issue - because most gun owners fall extremely deeply into the "lawful" D&D dimension. If we didn't care, you could pass whatever laws you like and we'd ignore them, but we don't like falling afoul of laws, intentionally or not.