They obviously did some type checking on the name[1]. I'm sure they Squared up the UI elements while they were developing it[2]. The moments before launch must have been pretty tense though[3]. I just hope this service supports file uploads[4].

1. https://github.com/facebook/flow

2. https://github.com/square/flow

3. https://github.com/tensorflow/tensorflow

4. https://github.com/flowjs/flow.js

Yeah, because (Apple) Pages or (Google) Docs or (Apple|Google|Yahoo) Mail or (Google) Cloud are unique names. You could argue all these add their brand in front of the name, like this case exactly.

:-)

I'm glad someone else thought this. Almost seems like an elaborate ruse to hide the other flows. Or for their service to never be found again.

Someone should send a Lync message to them about writing a Linq query to find all the links for projects with similar names.

I wish when companies picked these common names that they would also define a ~unique search team for people to use, ie: "when discussing on forums please use msflow" or something like that.