Security professionals should try to practice avoiding the use of the word "no". Instead, help to explain what controls can be implemented to help reduce risk. Encourage a sense of camaraderie with system owners and develop powerful communication skills with everyone.

Help them to be excited to work with you, rather than to turn the other way when they see you in the hallway.

The mentioned topic of "Recalibrate 'urgent'" is a great message. We're rapidly approaching a desensitized feeling of security risk within organizations and in the general public. As breaches/incidents continue to rise we'll approach a "who cares?" level from the public.

What can they do? Steal my CC? Already been stolen. Steal my SSN? Already done.

What's left to fear when privacy is gone?

What really keeps me up at night is when security incidents are measured in lives. Scary...