Believe it or not it has a huge following in the finance world due to it often being one of the first ones to break or provide color on important stories.
It's not uncommon at all to see a row of traders with tweet deck open allocating a single column to Zero hedge, they are just that prolific with their output.
The downside of the site is that they tend to have a very big bearish slant though. No one has ever accused them of being neutral.
I hope they continue to run the site. I find it provides a fair bit of value to me.