Newspapers have been kicking around similar ideas for years (
http://bit.ly/cTOokG) but bundling comes with its own inherent problems, including anti-trust issues, complexity of login, and the fact that similar content is usually not only cheaper to get elsewhere, but easier: No password hassles, no tedious billing, no worrying about if it's part of your network.
Still, some are trying and there will be more efforts on this ground in the next year. Maybe some will succeed.