their product is based on a buzz word and uses unknown hardware, the specs seem underwhelming (1W + usb = ?). their page is filled with videos of models and nature shots and a bunch of news categories that have a few articles from 2013/14. there's no way to order anything, yet they put out some wild claims:

'With Fathom, every robot, big and small, can now have state-of-the-art vision capabilities'

'It means the same level of surprise and delight we saw at the beginning of the smartphone revolution'

'With more than 1 million units of Myriad 2 already ordered'

tl;dr: because, to an outsider, it sure does look like fraud.

To clarify. I'm not expert (only wrote one thesis and designed nonlinear manipulator motion control system based on NN). But... Watching their video, as a noob, feels like drinking stream of bullshit from fire hose. If it really works and do what they claim - I beg, fire you marketing/media/whatever guy. It look like ad of self sharpening knifes.