Info mostly comes from banter with energy market traders who are getting ready for a mixture of feast and bloodbath. I used to work a futures desk, mostly on intermediates. I got a decent sense of the market in those few years, and watching it is an ongoing pastime. Re: the specifics around fracking start/stop - it's staff. You either retain salaried workers who are unproductive for stretches, or you work contractors, which is expensive. Either way it drives up cost.
Re the demand driven bit - I explained that poorly. Oil is a very "special" commodity, in that it has spectacular investment costs, incredible levels of state funding (and debt), and a price determined by anticipated demand more than anything else I'm aware of - you need only look at the volume curve across futures to see this - and the fact that we are still in a contango market. This adds up to the price of oil being driven by overall economic growth forecasts, which are theoretically demand, but aren't. This results in expenditure (exploration and exploitation), which has a several year time lag. Fracking has been oh-jesus expensive and may never turn a profit. Investors (states) are getting shy.
I'm still explaining this poorly - I'd need to write an essay to convey what I'm trying to get at - there are a few dynamics at play and I will be amazed if we don't start seeing even more instability.
Confidence in the market is very, very low. Talk to traders, not what the press says. Of course the press says it's rosy - nobody wants a premature sell-off, even if there could be some tasty dead cats in it for the vultures. We still need oil for energy for the time being.