Would you find the comments here 'tiresome' and make a passive aggressive comment about how irritating and uninteresting those commenters are compared to this microsoft guy?
I find the piece really fascinating, but filling an otherwise excellently written article on a really fascinating historical figure with what is blatantly product placement is frustrating, and guess what - people get to comment on it on a comment site. If you find the comments tiring, don't read them.
And note what your comment is doing - you're meta-commenting on tiresomeness, how riveting! Perhaps we can have another meta level and then... they'll be interesting? ;)
Also just to clarify - are you claiming that Wolfram doesn't self-promote? I'd suggest re-reading the piece if you don't agree.
I was thinking the same thing as the top commenter here, and was glad to see that I wasn't the only one who noticed it (I wasn't aware there was a tendency towards disdain - probably justified - for Wolfram here beforehand actually.)
Having said all that, it's a fascinating piece once you filter out that noise!