In my company we had this very eloquent, outgoing person who implemented many features very fast. To the eyes of management he was a champ, the king of "shipping".
But a little bit later things started to seem weird. Noone was productive except for this person. Only he could understand the code organization because the system wasn't well structured. Then bug reports started coming in, later on the customer complaints started coming in, and incidents were declared. The guy failed to fix the incidents and got fired.
Later on, I got hired. By auditing the code base I identified multiple issues that suggested the person did not understand what he was doing.
So the eloquent, passionate, cool, outgoing guy turned to be productive because he was only doing 20% of the job. All non-functional requirements were neglected. Non-functional requirements are often implicit and taken for granted. Nobody tells you "I want to not be hacked" or "I want our system to not slow down and go over capacity". Those are implicit requirements that you as an engineer need to identify, specify and implement.
The non-technical leadership realized this only 2 years down the road when a huge damage was already done.
So, I am going to say NO to this article. Skills are important.