I understand the tone may be a little off putting but that is very true. The culture of much of middle America shames dreamers and free thinkers as opposed to working long hours and maximizing profit.
That culture is causing a serious brain drain and more importantly a hard ceiling on how far a brand can reach into the unknown. Its the difference between capturing the imaginations of consumers all over the world as opposed to simply trying to scale into some generic chain store or big box retail product.