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I've always been off-put by American Apparel's "Made in Downtown Los Angeles". Like I'm supposed to be impressed by it. For Middle America, it might as well say "Made in Downtown Dubai".

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I'm reminded of the old Pace Picante Sauce ads, in which the crowd of homespun rustics would all cry out at once, "New York CITy?!?!"

Coastals might feign confusion, but that spoke to lots of folks.

I think that was a calculated move. The dirt farmers aren't supposed to like American Apparel.

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