The first reaction pretty much everyone is going to have: "Wait, isn't Nokia a phone company?"
And that is why this will likely fail.
And that is why this will likely fail.
The name of the company comes from a river which is the location of that wood pulp mill (sold out by Nokia over 20 years ago).
https://en.wikipedia.org/wiki/Nokia_water_supply_contaminati...
> A three-company merger formed the Nokia Corporation in 1967; Nokian Tyres Limited was established in 1988 as a joint venture company split from the conglomerate as Nokia Corporation started focusing entirely on the mobile communications business.