non native so might be that, it just sounds weird comparing humans to atoms, like saying to your future employee we will treat you as a cog in the machine. OTOH, I think you are right, I was oversensitive.
Was just curious as I wasn't getting the same vibe from it myself. Plus, these guys - http://www.mediamolecule.com/jobs/working_here - already have the whole "molecule" thing covered :)