Not to mention that talking about your plans appears to decrease the odds of you doing them
The gist is it's not great to prematurely celebrate an incomplete goal but it may help having someone or something holding you accountable.
For me, it helps. I see what the article is trying to tell us tho, i see that it may does not work for everything.
I've been working on doing only one project at a time, which has helped with my success rate and self worth. I still think about several and have a hard time focusing, but I try not to talk about them until they're actually in progress if at all.