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First, an important question: why do you want to change your brand? What's not communicated properly?

A three-letter domain is quite rare these days, and that could give you some distinction. Also, digital media is quite bland, and that puts some pressure on the execution to make you stand out. On the other hand, you'll need some kind of story to put behind "ten" to make it memorable, IMHO.

In conclusion, it's all about execution :)

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I'm currently using ten.tld as my company name and domain. Recently I've secured digitalmedia.tld and thought that its straight-forward self-explanatory nature would give a boost to my business. Thank you for your input, it's a valuable lesson.

What if Apple had called the iPod the 'Apple MP3 Player'? via Evan Williams http://evhead.com/2007/03/brandonomics.asp

> Thank you for your input, it's a valuable lesson.

I'm glad you appreciate my input, but please don't confuse my gut-feeling with an actual lesson from someone who knows something about this :)

Agreed with all of the above. You could make something out of ten.tld, but digitalmedia.tld is so utterly bland, generic and overused it would automatically mark you in my mind as being not very imaginative.

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