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Funnily enough the articles tag line applies quite well to alexa.com

> Amazon’s Alexa is a stupendous novelty act that can play thousands of songs, guess your weight, and conjure a pizza from thin air!

Pretty much applies to how Alexa.com attempts to measure traffic

Alexa.com is a business service known only to people who work with websites.

Alexa the device is for regular folks

Even, I was confused while reading the headline. I was thinking it was about Alexa and Amazon partnership.

Good thing Amazon owns both

"Now you can talk to your website analytics software?" – "No, the other Alexa thing, which nobody has a clue what it is."