"""
Google Analytics protects the confidentiality of Google Analytics data in several ways:
Google Analytics data may not be shared without customer consent, except under certain limited circumstances, such as when required by law.
Security-dedicated engineering teams at Google guard against external threats to data. Internal access to data (e.g., by employees) is regulated and subject to the Employee Access Controls and Procedures.
"""
For their definition of "confidential", which they can change at any time.
> certain limited circumstances
If they only intended the "required by law" example, they wouldn't use such a broad - and completely undefined - set of circumstances.
> guard against external threats
Google may have good security practices now, but an continually growing collection of highly-revealing tracking data is a very tempting target for many businesses, governments, etc. If Google (or anybody else) wants to claim that they are protecting your data, they should indemnify the subjects of their spying against any damages those caused by those "external threats".
I despise GA as much as the next guy, but you'd have to be pretty crazy to expect any business to provide such a guarantee. Google isn't your insurance company.
Businesses are acting like there is no risk in holding personal information. When people complain, they respond with claims that the data is safe. When businesses act like they are secured and that we should trust them, we should be asking them to stand behind those claims. I agree, this is crazy, but businesses really want to make strong claims but not be bound by those claims. An honest business that actually believed in their own promises shouldn't have problem putting those promises into a formal guarantee.
Yet you do seem to expect that guarantee:
> An honest business that actually believed in their own promises shouldn't have problem putting those promises into a formal guarantee.
You can't use such guarantees to vet businesses because no sane company would meet your requirements!