I'm always amused by the way some people try to extend the definition of malware beyond its scope. This isn't malware. It's just anonymous usage tracking. If you don't like it you can turn it off. I hope you don't use a smartphone because the amount of intrinsic "malware" you must be subjected to must be unbearable.

"Malware" is an umbrella term used to refer to a variety of forms of hostile or intrusive software, including computer viruses, worms, trojan horses, ransomware, spyware, adware, scareware, and other malicious programs. It can take the form of executable code, scripts, active content, and other software.