I think some of the genius of Uber was identifying an industry where the quality was so incredibly low, and yet customers tolerated it anyway.

I used to catch taxis every week, and one taxi driver spent the trip explaining to me why he believed Hitler had the right idea. Another taxi driver lectured me on the religious immorality of nightclubs & drinking alcohol before letting me out of his car. Another driver spent the trip talking to his girlfriend on the phone, forbidding her to take a job she had been offered because he believed a woman's place was in the home.

Uber is soooo much better, but the quality bar is so low that it isn't difficult to be better. It's just that no-one had dared to compete before (because government regulations prohibited anyone from doing so).