Considering the evolution of APL, yes.
Ken Iverson was teaching math in Harvard, when he was growing the - mathematical - notation to describe the subject formally. It was happening in late 1950's, and the computers were entering our life. At some point it became reasonable to use that evolved notation as A Programming Language - or APL, for short.
However, the idea was to make understanding easier - all along! Same idea which Alan Kay is pursuing with his works, same idea with many good technologies, when they are young - Java, JavaScript... Importance of notation - be it in math, or in formal-and-executable-math is the ideology of early APL. Now they say "it's hard to beat expressiveness of a whiteboard", but still attempt to use, say, an integral sign (and, similarly, one-letter variables), as one would do when showing the idea on a whiteboard. The history of hand-written math preferred terse notation - and that is carried on in APL as executable math.
So... yes, terseness is important, and APLers will also say that choice of symbols is important too. It's only to beginners that they feel strange - pretty soon programmer learns them, gets used to them and refuses to substitute them with more readable longer variants - even though that would make certain things better. You don't name variables on a whiteboard with long_names or camelCase - at best you use sub- and superscripts. Granted, you can have cups and power towers and other things, and they were really impractical with 1960's level technologies... yet at least you have a singular text direction for expressions, in editors or in print.
J makes certain things more logical, and switches to ASCII. May be we'll invent even better notation (to me, this - http://matt.might.net/articles/discrete-math-and-code/ - looks like a good start to think about basic building blocks), but so far, we have APL family languages as arguably closest thing to math notation. To some, it's the closest way they can imagine between making a solution in the head and explaining that to computer.