* Did they find a kind of security flaw that is particularly difficult to detect? Like, reliable generic authorization bypass detection result would be novel.
* Did they find 23 flaws in popular and important Rails apps? Those applications have probably been tested extensively already, and new results are interesting. Random e-commerce applications buried in Github, less so.
* How severe were the flaws? Security flaws range from remote code execution on the very damaging side to version information disclosure on the marginal side.