Or, to put it another way, Buzzfeed is almost 1% of Youtube already.
No mention that most of Buzzfeed's content is from AskReddit? They usually even cite each entry!
Not their video content, I don't think. My main exposure to BuzzFeed is their various YouTube channels. Their video "personalities" have pretty big followings.
Because this article is about content distribution, not content creation?
This meme needs to die. Buzzfeed does aggregate some social media phenomena, but curating that content is still valuable. But on top of that, it does a ton of novel media work. It has great podcasts and serious reporting now. It launched "the dress" phenomenon, which sat on reddit's front page for a long time too. Its video production are largely original, and includes way more race/gender/sexuality diversity than any most productions.
"Top 10 websites going under because they only list other people's crap. Number 1 will shock you."
Anybody have similar data on their adtech stack?
I can obviously see what tags load, but curious for what they have running behind the scenes and what their ad/analytics infrastructure is like.
Since they don't do conventional ads I am not sure they have much of an adtech stack. They use Google Analytics and apparently DFP, but to serve their own content (their ads are sponsored content).
I meant in terms of their article promotion. They surely must spend on getting reach for their articles, particularly given how much they get shared.