so it's too expensive, and isn't practical, yet you pine and lust for one. it's also really really fast, and looks super duper cool and it's somehow better than the others. does any of this sound familiar?

in other words, same basic product as any high end fast car. this is coming from someone who has a high end fast car, is a car guy, has a 'brand', and has ridden in all the high end fast cars.

they're all basically the same.

musk is a car guy and lives in LA (bel air), car capital of the known universe. he's a genius for recognizing this market angle.