Consensys is constantly implementing lots of useless solutions for attention grabbing subjects to try to drive the price up on the cryptocurrency they hold a lot of. Almost all of their ideas do not actually work in the real world.
The whole blockchain narrative will be a feast for them, probably with the end result that some overworked local medical workers will now have to deal with semi-broken blockchain apps to buy fresh toilet paper.
Many lives will be improved (in Brooklyn, NY).